Why Choose Jeffries

Below are a few reasons why we truly believe you should use Jeffries for your next jewellery purchase.

Choosing a piece of jewellery, whether it’s a keepsake, an engagement ring or simply a gift for someone, should be a fun and exciting experience, which is exactly what we aim to make it.


We learn something new every time we sit down with a customer and after twenty-five years, there’s little we haven’t seen and few situations we haven’t come across which really help us when it comes to delivering a professional, relaxed atmosphere whilst having the product knowledge to answer any questions you may have. 

We also have a gemologist in each store who selects each diamond that we use in our jewellery, ensuring only quality products which offer the very best value for money.

Customer Feedback

We have built our reputation for being a reliable, trustworthy business having achieve, on average, 9.7/10 customer feedback score, something we are extremely proud of and we continue to offer the level of customer service that has earnt us that reputation. Feedback from other customers is a great way to see any businesses level of service but it is especially important when you consider the purchase of engagement and wedding rings which you may be wearing for the rest of your life, something we love to be a part of.


We continually look to expand our selection with new and additional designs as well as stocking a unique range of diamond rings in both showrooms but can source most rings in a variety of metals including yellow, white & rose gold and Platinum. 

Apart from our in store stock, we are also able to source specific diamonds and mount designs should you have something specific in mind. We regularly make up diamond engagement rings up for customers who have something specific in mind and with our contacts in the trade, can source a huge selection of diamonds, selecting the ones you would like to see and advising which style mount would be best to use. Due to the process, this takes 10-12 weeks to complete but we give you a costing based on your needs before anything is ordered. visit our Bespoke diamond design page for more details.

Quality and value for money

We have always gone to great lengths to offer quality products, carefully selecting each brand we stock, evaluating our offering every year and enhancing it where possible. We also go the extra mile to offer fantastic value for money, selecting our own mounts and diamonds separately rather than use a diamond ring supplier, creating a significant saving for our customers.